To mark Crime Stoppers Day 2025, Crime Stoppers Australia launches the ‘Don’t Just Post It, Report It’ campaign, urging Australians to move beyond sharing crime information on social media and instead report directly – and anonymously – to Crime Stoppers. With a digital-first strategy, the campaign reaches over 420,000 Australians, generates more than 590,000 video views and achieves engagement rates up to six times higher than industry benchmarks. For every ten people reached, nine interacted with the message – a remarkable outcome for a national social impact campaign.
